Values Codes I-E-L-P
Curator’s Note: We recently found part of a large book that appears to have been published in 1891 titled Memorial and Biographical History of the Counties of Fresno, Tulare, and Kern, California. It lists many of the German born Jewish merchants and professionals that formed an important and interconnected part of the San Joaquin Valley’s economy. In reading these biographical sketches, please note the language of the time, as well as the affection given to the subjects. The author is unknown. Below is one of the entries, edited slightly for our Museum’s “style.” These are 1891 “facts.”
David Hirshfeld, one of the leading merchants of Kern County, is a native of Germany.
Along the way . . .
He came to California as a boy in 1871 and landed in Santa Ana, where he received his first business experience.
In the following year he went to Lower California, during the placer-mining boom, and remained there for a little over two years, when he returned to American soil, and shortly afterward to Bakersfield where he has remained ever since.
He became a member of the firm of Hirshfeld Bros. & Co., which firm established for themselves a reputation for fair dealing and trustworthiness in every hamlet in the county.
David Hirshfeld dissolved his business connections with his former associates and established for himself the Pioneer Store in 1890.
This store is one of the most complete establishments in Central California. It occupies a spacious, new and solid brick building, constructed especially for the present occupant.
The stock contained in this building is the largest in Kern County.
The proprietor has local buyers in San Francisco and in the East, who supply him daily with new and fashionable goods, which enables him to give his customers the best for the least money.
The store is lighted with six electric arc lights, which gives it the brilliancy of day at night.
Four lines of the rapid cash transmitter forward file cash receipts to the cashiers’ desks. Improved elevators are used for the handling of heavy goods.
The Pioneer Store has the best ventilated basement in the city. It is 58×100 feet, and is filled with heavy goods.
David Hirshfeld occupies an enviable position as a business man in Kern Valley.
His success is due mainly to that sterling trait of character that he never misrepresents anything in business, and that he never resorts to the “Cheap John” way of doing business in holding out five cent inducements in order to gain $5 advantage over the unwary.
Mr. Hirshfeld takes a lively interest in home affairs which tend to forward the material interests and development of his town and vicinity, and as a citizen and social companion, is highly esteemed.
For more information on David Hirshfeld, see the following issue of Western States Jewish History:
- Pioneer Merchants of Tulare County, California, by Annie R. Mitchell, WSJH, Vol. 2, Issue #3, 1970.
- “Jewish Businessmen of the Counties of Fresno, Tulare & Kern Counties,” from Memorial and Biographical History of the Counties of Fresno, Tulare & Kern, California, 1891, WSJH, V34, #4, 2002
Since most of this exhibit is built on “facts” from 1891, any additional information or pictures would be appreciated – for the “Rest of the Story.”