La Fiesta de Los Angeles
In 1894, Los Angeles found itself in a period of depression.
The leadership of the Merchants’ Association thought that a festival of some sort might draw visitors from across the country who had already traveled to attend a San Francisco Exhibition currently in progress..
Max Meyberg, owner of the Crystal Palace Crockery & Glass Store volunteered to be Director General of the planned, three day, – La Fiesta de Los Angeles.
During the first day of festivities, the parade of decorated wagons and participants came to City Hall where they disposed the Mayor and City Council of their duties and an elected Queen of the Festival who ruled Los Angeles – all in good fun.
This first Festival was held in the Spring of 1894, and was such a success that it was repeated in 1895 and 1896.
Fortunately, this was the period of early postcards, which have survived to this day, and which are presented below.
Any visitor to the Jewish Museum of the American West who has other postcards or photographs of La Fiesta de Los Angeles is invited to lend them to us to further enhance this Special Exhibit. (We scan them and return them to you immediately.)
Of this event Max Meyberg wrote, “In the work of organizing and presenting this great festival a number of men were brought together, who, from mere speaking acquaintances, became warm friends, and who now feel that they are banded together for a permanent public interest.”
“I was inspired not only by the Mardi Gras in New Orleans but by a ‘midwinter fair. being held in San Francisco and with the attractions, taken from the World’s Exhibition of Chicago, drawing crowds of people.”
La Fiesta de Los Angeles was held annually for a number of years and is said to have drawn crowds of thousands each time.